COPYWRITER

Endo It

Ending millions of women's decades-long suffering, with a lick of a finger.

We all have a habit of putting nails in our mouths, so let’s harness this sub-conscious habit to help the millions of women who have to wait 7-10 years to get a endometriosis diagnosis. The millions of women who live in severe pain, who are unable to enjoy sex, unable to have children and unable to work.

Combining two existing technologies, let’s have The Body Shop launch a nail polish that detects endometriosis via saliva biomarkers.