It Takes Boobs
Isn’t it weird that the world is made up of a brilliant mix of genders, yet… 100% of courageous acts are said to have taken “balls”.
The words we use that shape our world. And it was this insight that inspired Cocogun’s ‘It takes boobs’ campaign for Stella Insurance – that’s running in both Australia and the UK.
HERO FILM
Launched before the Matildas captured our hearts by putting their boobs on the line.
A press ad
Another press ad
There were a lot of press ads
There were also social posts
And more media placements… I just didn’t want to upload them.
