Getting influencers to risk their followers to give Samsung a new audience.

Gen Z Australians wouldn’t dare swap their iPhone for a Samsung Galaxy. That’s so uncool. We were challenged to flip this perception and convince our audience to open up their minds to the idea of buying the all-new Galaxy Z Flip4.

So, we got their social media heroes to put their credibility on the line first with #FindYourFlipSide. A social media campaign that got Australia’s biggest influencers to risk losing followers by doing the opposite of what they’re famous for.