Crafted by Nature
Despite having nearly 50 years of experience in beekeeping and Mānuka honey cultivation, Comvita struggled to stand out in a saturated market.
But we knew that true wellness enthusiasts pride themselves on seeking out only the best, most natural options. So, we created a campaign highlighting the superior quality of Comvita UMF™️ 5+ Mānuka Honey – through a 15-second 3D video and hero visual that demonstrated just how natural Comvita’s Mānuka honey products really are.
Bees are the original 3D printers, so we took inspiration from them to create our hero image.
We used the art of timelapse to show our bees making the pottle from start to finish.
We used our hero image and video across a range of social elements and unique landing page.
Although we only had one hero image, we used the power of words to tell the Comvita story through whimsical headlines and unique selling points.
