Is That Normal?
When something’s up with our health, we often ask ourselves “Is that normal?” So, why don’t we ask that same question about our healthcare? Like, why is it normal to take time off, drive across town and sit in a waiting room – all for a quick doctor’s appointment?
Introducing Tend, the revolutionary new healthcare app that enables you to see a real doctor right from your phone.
But Kiwis were resigned to their healthcare fates. To snap them out of their inertia, we launched a campaign that played on people’s rabbit holes. And challenged them to question their healthcare like they questioned their health.
We used Aotearoa’s favourite, no-nonsene wāhine Anika Moa to help us snap Kiwis out of their daze.
We capture the moment Tai falls into a health-induced anxiety attack when he notices a weird-looking lump.
Riley goes down the rabbit hole when she realises she forgot to get her no-baby-pill prescription.
Jaimee wakes up to find a little snot monster and goes on an anxious adventure.
We strategically placed billboards and adshels around Tend’s flagship clinic in Kingsland, Auckland.
Nobody likes ads during their Spotify sessions, so we used Anika’s musical talents instead.
We made sure to reach Kiwi millennials on theirs and Tend’s home turf, their phones.
