Periods are power
Ending decades of endometriosis misdiagnosis, by using period blood as the diagnosis tool.
Over 130,000 Kiwis live with endometriosis in Aotearoa with thousands more not even knowing they have the condition, as it takes a decade, on average, to diagnose. It’s because periods and pain go hand-in-hand, right? Wrong. But periods could be a powerful diagnosis tool.
Working with Libra and the ROSE study team, we’ll create a line of Endometriosis Diagnosis Research Kits. So, people with uteruses can donate their period blood to create the world’s first self-diagnosis tool for endometriosis.
How the kits could look. The mock-ups just need an art director’s keen eye.
A mock-up of out-of-home posters.
A rough scamp of how the campaign rolls out on social media (supported by influencers, ofc).
