Peter Lehmann is an Australian icon, known for bold wines and a willingness to take risks. To bring that fundamental spirit of the brand to life, and to a new generation, we reconnected the brand story with the founder’s ethos through the creation of a new brand platform and campaign, “For the Bold Hearted". It celebrated bold choices – from braving the ocean in a hand-crafted boat to impulsive at-home haircuts - every scene embodied the bold attitude of Peter Lehmann's customers, all achieved using a daring, forward-focused AI production approach. 

[Full disclosure: I didn’t come up with the idea. I was brought on later to craft the Art Direction, create the AI assets you see in the film and stills. I also did all the creative for the social assets. Chur.]