Anything but ordinary
Motorheads don’t just settle for ordinary cars. They look for the best, the classics, the one-of-a-kinds. So, they want their car insurers to be as into cars as they are – like Enthusiast Motor Insurance.
So, we created a tongue-and-cheek campaign highlighting that... if you don't settle for ordinary cars then you shouldn't settle for ordinary car insurance.
We proposed attention-grabbing, digital OOH that showcased double-edged headlines.
Almost all of us hate talking to customer service professionals, especially when it comes to car insurance. But what if we turned it into entertainment?
We take recordings of our Enthusiast call-centre staff nerding off about cars with clients and post them onto our TikTok and Meta accounts.
We all love to ignore banner ads, which is why we proposed super-targeted digital banners on car sales websites.
Recent studies have revealed that music really does affect how safe you drive. Genres like heavy metal and classical music have been shown to negatively effect driving, whereas pop music can improve it. The results also showed that less than one third of Spotify’s “road trip” playlists were deemed safe to drive to.
So, we proposed working with Spotify to create ‘drivelists’ that not only appeals to our enthusiasts’ tastes but improves their driving too. Less accidents mean less claims, so it’s a win-win-win.
Insurance is so... intangible so we proposed creating welcome packs for our campaign launch. They’ll come in specialised DM boxes with a WYK-YK bumper sticker for our customers to show off.
