klook was a fresh face in the Aussie and Kiwi travel experience market, so they needed a fresh campaign to capture attention. So, we came up with ‘Travel Fully’ a bold brand platform that showcased klook’s simplicity and quality. All done through the magic of souvenirs, savvy set styling, and even a Purple Wiggle.

It was creative based on an audience insight. klook’s target audience travels because they want to make forever memories and genuinely experience their destinations. Yet, they hate planning. That’s exactly what klook solves. It’s got a world of experiences all in the palm of your hand. So, you can live more by booking more.

So, what better way to show this than by putting the power of klook in our Purple Wiggle’s hands?